Discover the delicious world of Pics Peanut Butter, where you can learn how this iconic New Zealand brand makes its famous nut butters.

Explore Pics Peanut Butter World with interactive displays, tastings of creamy and crunchy peanut butters, and insights into the ingredients, history, and techniques behind every jar. Perfect for families, food lovers, and anyone curious about how peanut butter goes from nuts to jar.

Cycling and Pic’s Peanut Butter World

The Great Taste Trail is a scenic cycling route that winds through vineyards, farmland, and coastal landscapes, making it the perfect way to combine active adventure with the region’s delicious attractions. The trail passes Pics Peanut Butter World, offering a fun stop along the way. Park your bike, enjoy a visit, and continue your ride along the Great Taste Trail.

Getting There
Kiwi Journeys offers cycling tours from Nelson City, Mapua or….